The most common mistake we see founders make is confusing activity with progress. A sales team that's constantly prospecting but not managing pipeline effectively will plateau at a predictable point. That ceiling comes faster than you'd expect.When we analyzed the sales practices of 50 companies doing $5M-$50M ARR, we found a clear pattern: the best performers weren't the most aggressive prospectors. They were the most disciplined pipeline managers.
Oliver Williamson · 7 min read
Oliver Williamson · 7 min read
The most common mistake we see founders make is confusing activity with progress. A sales team that's constantly.
Oliver Williamson · 7 min read
14 May 2026
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The most common mistake we see founders make is confusing activity with progress. A sales team that's constantly.
Oliver Williamson · 7 min read
14 May 2026
.avif)
The most common mistake we see founders make is confusing activity with progress. A sales team that's constantly.
Oliver Williamson · 7 min read
14 May 2026
Why Your Cold Emails Are Landing in Spam (and the Exact Protocol to Get Them Out)
Oliver Williamson
June 1, 2026
Cold email is the only predictable channel. Work backwards from your sales target to the daily send volume and mailboxes you need. The maths, worked through.
Oliver Williamson
June 27, 2026
Yes, you can cold email UK businesses. A plain-English guide to PECR and GDPR for B2B: the corporate carve-out, the catch, and the two duties that always apply.
Oliver Williamson
June 27, 2026
Cold email is the only predictable channel. Work backwards from your sales target to the daily send volume and mailboxes you need. The maths, worked through.
Oliver Williamson
June 27, 2026
Yes, you can cold email UK businesses. A plain-English guide to PECR and GDPR for B2B: the corporate carve-out, the catch, and the two duties that always apply.
Oliver Williamson
June 27, 2026
A cold email must win three actions: open, read, respond. The Triple Tap plus a copy-and-paste 5-part anatomy, with worked example emails.
Oliver Williamson
June 27, 2026
Be honest: how many free PDFs did you download last year and actually read? The "reply and I’ll send you my guide" lead magnet is not converting because it is built on a broken promise.
Oliver Williamson
June 27, 2026
Head of Global Sales at a UK-listed derivatives brokerage. Promoted from Sales Executive to Team Leader to Head of Global Sales. Managed 70+ sales staff across seven countries, built the customer retention desk, and improved new-customer conversion from around 30% to over 50% through redesigned onboarding, sales coaching, and process discipline. Served institutional and private clients including Barclays, TD Waterhouse, and Halifax.
Oliver Williamson
June 29, 2026
Chief Revenue Officer and Head of Sales at a US/UK online PCB manufacturing platform. Built SDR, AE, account management, customer success, and support functions from scratch. Acquired and scaled enterprise accounts including Google, Meta, Amazon, Netflix, Microsoft, NASA, SpaceX, Tesla, Toyota, and Ford. Established OKRs, company values, and 360 reviews across a globally distributed team.
Oliver Williamson
June 29, 2026
Joined as Chief Operating Officer at a Dubai-headquartered on-demand car rental platform. Held executive ownership across Sales, General Managers, Operations, Customer Service, Compliance, HR, and Business Intelligence. Opened Saudi Arabia, launched dispatch centres, scaled the team from sub-100 to 400+, and grew annualised revenue past $40m.
Oliver Williamson
June 29, 2026
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